Remarks to banner presentation

• Banner on Laboratory Navigator server is one of the most effective advertisement means targeted on the group of science researchers and laboratory workers.
• Laboratory Navigator does not use any unfair method for generation of web traffic (misleading keywords, thematically improper content etc.).
• Banners on Laboratory Navigator server are always related to it's content. Erotic banners or banners without relation to the laboratory or science area are not displayed.

Price of banner presentation:

Monthly price is derived from average count of page views. Banner is displayed on every page (service pages without banners are not calculated). Average minimum count of page views per month is 40 000.

CPT  (Cost Per Thousand views) is:

• Large banner: 3 EUR
• Small banner: 1 EUR

The total price depends on the banner size, campaign duration and probability of banner display.

Probability of banner display may be defined in the range 1 - 100%. Recommended value is 20%. For long lasting campaigns it is posssible to define smaller probability down to 1%.

Campaign duration may be set in the range 1 - 12 months. Recommended minimum duration is 3 months.

Delivery of ready banner:

Banner may be delivered in formats GIF, JPG, PNG or Macromedia Flash. Banner size should be best up to 50 kB.

Standard banner dimensions are:

• Large banner: 580 x 60 pixels
• Small banner: 170 x 60 pixels

Significantly different dimensions must be consulted with us.

Creation of banner:

We can create your banner in one of standard formats. It can be based on your proposals (scene proposal, pictures etc.) or we can creatively prepare suitable banner based on your advertisement vision, prosuct portfolio, provided services etc.

Banner may be static picture or animation. Animated banner may be realized by two means:

Animated GIF is suitable for simple animations.

Macromedia Flash is better for longer animations with higher quality requirements.